Acting as a responsible role model
“We at GROHE believe that water is at the heart of everything we do and that sustainability defines our mission,” said Grohe AG CEO Michael Rauterkus, adding: “We will only ever accept the very best outcomes – both in terms of our products and business dealings and in respect of our commitment to sustainability. This is why we aim to become Germany’s most sustainable major company this year and to emerge as the worldwide sanitary industry’s most sustainable company by 2020. Being nominated for the CSR Award of the German Federal Government highlights the merits of our sustainability strategy as well. Our ambition is to translate sustainable action into economic success and exercise responsibility at the same time, demonstrate respect for people and the environment and secure a worthwhile future for the next generation. In doing so, we want to inspire others to evolve through sustainable actions as well.”
Comprehensive sustainability management system in place
GROHE has put in place a comprehensive sustainability management system. It includes a Sustainability Council to support the company’s Board in terms of all sustainability-related issues as well as the areas of action defined in year 2000 and the respective strategic objectives, plus the GROHE Corporate EHS & SustainAbility Management unit coordinating and monitoring the implementation of the strategic and operational targets. In addition, GROHE ensures the sustainability of its products across their entire life cycle. During their service life, the products help consumers manage their use of resources without ever compromising on comfort and convenience. The latter is made possible by the manufacturer’s innovative technologies such as its embedded GROHE EcoJoy® technology, which allows reducing water consumption by as much as 50 percent.
Sustainable and convenient: new drinking water system from GROHE
New highlights added to the product range this year include the GROHE Blue® Home drinking water system. Designed to fit into virtually any kitchen, this compact system supplies filtered and perfectly chilled water straight from a stylish kitchen faucet, offering a choice between still, medium and fully carbonated refreshment. Switching to this system can shrink a typical consumer household’s carbon footprint by more than 60 percent compared to bottled water.
Decisions to be taken by panels of experts
GROHE is one of more than 800 entrants for the 2016 German Sustainability Award. Created in 2008, this annual accolade is awarded by the German Sustainability Award Foundation in cooperation with the German government, the umbrella organisations of municipal and local governments, business federations, civil society organisations and research institutions. The final decision on who will be named as Germany’s most sustainable major company will be taken by a 12-strong panel of experts chaired by Professor Günther Bachmann in his capacity as General Secretary of the German Council for Sustainable Development. The result will be announced to the nominees at the Düsseldorf award ceremony on 25 November of this year. The CSR Award of the German Federal Government is now moving into its second round consisting of a stakeholder survey, the results of which will be taken into consideration at the subsequent session of the panel of expert judges. The award ceremony will take place in Berlin on 24 January.